Ali always knew that her calling was in the world of beauty. She has been practicing hair color ever since she began experimenting on her sisters & babysitters at age 10. She has practiced her craft professionally for the past 7 years. After graduating with a business degree from San Diego State University, she pursued her true passion at Paul Mitchell's San Francisco Institute of Esthetics and Cosmetology.

She is well-versed in a wide variety of color techniques and chooses the best application to accommodate each clients' specific needs. Ali is an expert when it comes to creating beautiful, natural-looking hair color. She specializes in balayage, custom blending, highlights, lowlights, and color corrections using L'Oreal Professionel color.  Ali is also certified in Keratin smoothing, an amazing treatment that smoothes and defrizzes hair, leaving it silky and shiny.

Ali mastered her hair coloring skills through extended training at the Paul Mitchell Academy, diPietro Todd, and Mercer Street Salon. She has been devoted to training others in the assistant program at Mercer Street Salon for 4 years and has a meticulous eye for detail.  

Her passion for fashion in all of its incarnations has led her to participate in many fashion shows, community events, and photo shoots. Ali also looks to the runways and her favorite designers’ upcoming collections for inspiration.  She has worked with celebrity hairstylist & platform artists such as; Vivienne Mackinder, Robert Cromeans, Stephanie Kocielski, Linda Yodice, Scott Cole, Takashi Kitamura, Ruth Roche, Dj Muldoon, Angus Mitchell, Winn Claybaugh, and Dean Banowitz. With her finger on the pulse of the constantly evolving fashion world, she has attracted celebrity clients like Ali Fedotowsky and best selling author, Kjerstin Gruys.

Ali enjoys treating all of her clients like family, giving them excellent service and her undivided attention. She is devoted to her clients and customizes color to suit every individual's unique style and flair. Call or book online today!